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Arby’s Spot Puts Me In a Bad Mood

Posted by General Zod | Posted in Big Budget Bad | Posted on 15-03-2011

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2


I can see the marketing strategy meeting in my head.

Okay we’ve got the most artery clogging most fattening least healthy food next to Hardee’s. We charge too much for it. Our restaurants are cramped little dives. Our service sucks. Let’s figure out how to sell this thing!

How about a song that forces unclever lyrics that rhyme with food?

It’s gold, Jerry! Pure gold!

Just to be sure, let’s add more bacon.

Written by General Zod

General Zod

Known to his friends as Kal-el the Digital Marketing Superhero, Drew Horine has been rescuing people from the horrors of bad advertising for over twelve years. Adverterrible unleashes his other alter-ego, General Zod (whose first name just happens to be Dru). Zod isn’t a nice guy, but he gets the job done when no one else will.

Author’s Website

  • Diana

    I have to admit I NEVER look for somewhere to complain about anything, but this ad is AWFUL!! We change the channel when it comes on! Please don’t tell me ANYONE gets paid every time this plays. PLEASE take it off. I actually like ARBY’s, but my whole family cringes at the sound of this sappy, horribly sung, NOT catchy ghingle. YUCK!

  • ChrisCJR

    I’m glad I’m not the only one. This campaign stinks. They went from the successful “I’m thinking Arby’s!” to “Good Mood Food”. It’s so cheesy and lame. The 70′s wants their slogan back. The purpose of a commercial is to make you want the product it’s advertising, this commercial fails at that.