Featured Post

Bizarre Recommendations

  Sometimes automated recommendations go very, very wrong. While looking at a friend’s engagement announcement in the Shelby (NC) Star, this ad appeared. “Woman says man had sex with dog. 38 people recommend this.” “Police: $6 sex act leads to prostitution charge. 98 people...

Read More

Blossoming a Triple Misplacement

Posted by General Zod | Posted in Poorly Placed Mayhem | Posted on 21-11-2011

Tags: , , , ,

0

Sometimes targeted banner ad campaigns display some silly stuff. But I’ve never seen it screw up three times on one page. Check this out.

I just read this great article at Ecorazzi about Mayim Bialik (Blossom, The Big Bang Theory) and her green lifestyle.

She’s talking about how her whole family lives minimally in order to leave a smaller eco footprint. She makes sacrifices like eliminating paper towels and unnecessary electronics to help the environment.

Here’s an excerpt.

You lead a minimalist lifestyle, which I’m sure helps you and your family to leave a small footprint on the planet. What are some of the ways your minimalist philosophies help the environment during day to day life?

Well, eliminating paper towels is something that I never thought I would do but I did it! A few packs of simple cloth washcloths (and cloth diapers that have been sterilized) do all of our cleaning up. It’s a significant reduction in waste. We are vegan, which may not make a huge impact from just us, but the fact that so much of our world’s resources go to housing and feeding animals makes us happy to not be a part of that even in a small way. Elimination Communication (a method of learning a baby’s potty cues, thus reducing the need for diapers!) was a fantastic illustration for me of how much money and landfill space you save by not relying on disposable or cloth diapers! And teaching our boys that we don’t buy every single thing they ask for teaches them (and reminds us!) to simply consume less!!

So what do they advertise on the page? Bounty brand paper towels, Kodak Playsport cameras and Epson inkjet printers. That’s right, paper towels and electronics.

BTW, It really is a good interview. Visit Ecorazzi for the rest.

Written by General Zod

General Zod

Known to his friends as Kal-el the Digital Marketing Superhero, Drew Horine has been rescuing people from the horrors of bad advertising for over twelve years. Adverterrible unleashes his other alter-ego, General Zod (whose first name just happens to be Dru). Zod isn’t a nice guy, but he gets the job done when no one else will.

Author’s Website